Jan 31st, 2011
|FOXNews' Megyn Kelly|
Women are used as objects in broadcasting to sell men lousy beer, to sell one another little "massager" devices and according to a recent Indiana University study by Maria Elizabeth Grabe and Elizabeth Sampson, to essentially make male viewers less receptive to detail oriented news and complicated information structures. FOX... we're looking at you.
Last week, Miller McCune reported on the methodology of the Grabe/Sampson Study:
"They created two versions of their own short newscast, both of which featured the same 24-year-old female anchor.
"Male participants saw the sexualized version of the anchor as less suited for war and political reporting. They also encoded less news information presented by the sexualized than her unsexualized version. Conclusions were drawn in line with evolutionary psychology expectations of men’s cognitive susceptibility to visual sex cues. Women participants, on the other hand, did not vary across conditions in their assessments of the anchor’s competence to report on war and political news. Moreover, they encoded more news information presented by the sexualized than unsexualized anchor condition."
In an ironic turn of events, Tucker Carlson's increasingly low-rent rag, The Daily Caller, "reported" on the findings by confirming them:
"In the words of Antoine Dodson, “hide your wife,” at least if she happens to be a television anchor."
I will go out an limb here at the risk of alienating some of my female contributors and readers. When I look at the photo of FOXNews' Megyn Kelly (above left) I am NOT thinking about politics.