Yup. It is. That's our argument and we stand behind it. We have two exemplars we hope will help illustrate this; the first is a clear indicator that, after years of "speech" and "broadcasting" programs pumping out square-jaws and dumb-blondes who couldn't pass a gym class without cheating, the art of independent copywriting is dead:
The second and far more frightening proof can be seen in the chart below.